SweetWater Launches 420 Imperial IPA

imperial Ipa beer

What is this about the IPA Beer?

ATLANTA, GA – SweetWater Brewing Company, LLC (“SweetWater”) has announced the launch of 420 Imperial IPA – the first line extension off of its flagship 420 brand. A fresh take on ingredients from the original SweetWater 420 Extra Pale Ale, this bold, flavor-packed Imperial IPA boasts a delicious combination of hops – creating a super-tasty, high-ABV new brew. ipa beer

The enormous, profound, copper-hued Imperial IPA is even with the perfect measure of bounce sharpness and malty pleasantness, joining conventional and current jumps to make flavor and fragrances of mango, peach, pineapple, citrus and pine. IPA darlings will appreciate the extraordinary mix of 2-line, Munic and C70/80 grains just as Centennial, Cascade, Columbus, Mosaic, and Sultana Midnight Wheat Hops just as Mosaic, Sultana, Lotus, and Cascade Dry Hops in this lip-smackin’ new mix.

“Our 420 Extra Pale Ale has been on the Mount Rushmore of specialty brew for a very long time,” said Brian Miesieski, Chief Marketing Officer at SweetWater. “We are taking things to an unheard of level by carrying a recent fad to perhaps the most notable names in lager – our 420 image. This exciting new brew use quite possibly the most desired insinuations and bar brings in make, yet conveys another greater, bolder IPA style that is directly right up the alley of our brewers.”

The 420 Imperial IPA packs a punch while maintaining delicious drinkability. With an ABV of 9.1%, this brew has a higher ABV than the standard Imperial IPA. 420 Imperial IPA delivers adventurous flavors and aroma from a fresh combination of hops for added intensity and complexity without sacrificing quality, great taste, and straight-up beer drinking enjoyment.

“We took the original base recipe from our 420 Extra Pale Ale, then dialed it up with more malt and hop varieties to deliver bigger, bolder flavor and flip it to an IPA,” said Brew Master Mark Medlin. “This true-to-style imperial IPA has a malty sweetness balanced with a variety of hops to create flavor and aromas of mango, peach, pineapple, citrus, and pine. While the flavor journey is much more intense, 420 Imperial IPA still finishes clean just like its namesake.” ipa beer

420 Imperial IPA is inspired by 420 and embraces the SweetWater motto of Don’t Float the Mainstream! With a bold, bright, contemporary and eye-catching brand and package design, 420 Imperial IPA is the perfect new addition to SweetWater’s refreshing portfolio, both in style and packaging. The vibrant imperial red branding of the cans adds a distinct, 420-inspired feel to SweetWater’s first true 420 line extension – and a big, bold addition to the portfolio.

About SweetWater Brewing Company

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!” In 2020, SweetWater was acquired by Aphria Inc., now Tilray, Inc. (TSX: TLRY and Nasdaq: TLRY), a leading global cannabis company inspiring and empowering the worldwide community to live their very best life. SweetWater Brewing Company celebrated 24 years of heady brews in 2021 and is the 11th largest craft brewery in the nation, according to Brewers Association. The award-winning lineup of year-round beers includes 420 Extra Pale Ale, H.A.Z.Y. I.P.A., G13 IPA, High Light Lo Cal Easy IPA, Broken Coast “BC Lager,” Goin’ Coastal I.P.A. and SweetWater Oasis Premium Hard Seltzer. Additionally, seasonal releases offer palate-pleasing variety, along with an experimental, one-time-only Dank Tank series, 420 Strain Series, and progressive barrel-aged styles in The Woodlands Project series.

SweetWater is passionate about protecting natural resources and habitats and is recognized for its contributions to environmental initiatives throughout its distribution footprint. Supporting the conservation of some of the nation’s most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews.